ITALIAN FAMILY BRAND
Over 50 years of activity and experience in the sector of cashmere knitwear for men and women distinguish our company, born in Genoa in 1947. Liapull has always interpreted customers tastes and fashion trends, expressing through every garment, the particular attention to quality and fashion research. These characteristics, summed to the continuous implementation of new techniques and processes became our mission and are still central to the philosophy of the brand.
After more than fifty years of history Liapull Srl. celebrates and renews its long tradition through a sophisticated and refined relaunch of the historic brand Liapull Cashmere. The restyling applies to both new collections and brand image. The highest attention to detail and constant quest for innovation that have always characterized the company philosophy, has allowed Liapull Srl. to become over the years a cutting edge firm in the knitwear market.
Nowadays Liapull Srl. is a company specialized in the creation, development and production of knitwear oriented to customers who choose the high quality and refinded design typical of Made in Italy.
The name came about almost by accident, from an idea of founder Mirko Ghignone with his sister Fiorella, in a period when he was in a particularly French mood. AVANT TOI. Immediate. In sound and significance. Always forward, innovative, out of the ordinary. A way of being that overthrows stereotypes. Also in precious cashmere. Which until 1994 was confined to a golden cage of luxurious bon ton. AVANT TOI first overturns esthetic and structural canons. Cashmere is hand painted, defaced, stained, maltreated. Giving life, using innovative techniques and painstaking manual procedures , to a new way of wearing and interpreting clothing as pieces of modern art. Taking advantage of the rich artisan tradition of “Made in Italy.” AVANT TOI in fact springs from the solid foundation of the Liapull knitwear factory. Created by Lia Gambetta, mother of Mirko and Fiorella, in 1947 at just 20 years old, in post war Genova where the pure waters provide the rinsing and thickening necessary for the manufacture of top level cashmere. A small and resourceful company that grew over time and is now located in the hills above Genoa with a commanding view of the city and gulf. And AVANT TOI has also grown. From the confines of Europe to the entire world.