In 2018 AVANT TOI launched its new AVANT TOI HOME line. In parallel, the brand inaugurated its first monobrand store in Milan dedicated to interior design, which has become a point of reference during the Milan Design week also thanks to the exotic and whirlwind parties organized by the brand throughout the years. From the 27th of November 2021, the AVANT TOI flaghship store in Via Carlo Botta 8 is renovated with a complete restyling.
A variety of new product lines is integrated to the Home collection: a beehive of containers welcomes the Avant Toi creations, such as the latest sneakers, hats, gloves, scarves and foulards, surrounded by cashmere threads hanging from the ceiling, large revolving doors covered in the brand’s fabrics, and floors decorated with the Japanese technique of kintsugi.
The unmistakable materials in cashmere are at the basis of the creative concept, on which the avant-garde brand experiments with sophisticated and innovative manufacturing techniques, always maintaining an ironical and playful approach: the materials are fused together in a dialogue, unraveled and reconstructed, stressed and brought to the extreme.
The fabrics are then transformed into an actual canvas on which the brand paints its creations, conferring a unique and unrepeatable character to each product: vintage foulards find new life on knitwear, while in the Home line we can find cushions and covers colored with an airbrush, or with brushstrokes which intersect like the roots of mangroves underwater, patchworks of fabrics and wall hangings in multicolor fluo velvet, carpets with rudimental stitches on which handfuls of colorful powder are thrown, recalling the joyful throw of confetti during carnival.
