AVANT TOI'S VERNISSAGE
DALLA TELA ALLA MATERIA
AVANT TOI commemorates the intersection of art and fashion through an exclusive vernissage in the historic heart of its hometown, Genoa.
This singular event unveils the behind-the-scenes process of the brand's creations, originating from the transformation of Mirko Ghignone's artistic works into yarn. Mirko Ghignone, Co-Founder and creative force behind AVANT TOI, conducted a captivating live action painting performance.
An evocative space entirely 'wrapped' in brilliant laminates has been meticulously designed, featuring a distinctive arrangement that showcases paintings, garments, and exquisite interior design pieces. This presentation highlights the brand's characteristic hand-coloring technique, employing artistic gestures like brushstrokes and direct splashes of color onto the fabrics...
The resulting combinations of nuanced shades and harmonious, dynamic tones, coupled with unique colorations inspired by dripping, render each creation a 'one-of-a-kind piece.' This reaffirms AVANT TOI's position as an international pioneer in color trends.
These matchless works of art not only celebrate craftsmanship but also weave a magical realm where fashion seamlessly merges with the ambiance of a modern painters' atelier, offering an immersive AVANT TOI experience!