GENOVA JEANS

Avant Toi participates in Genova Jeans, setting up some store windows in Via San Luca. Genova Jeans is an annual event, held from the 2nd to the 6th of September 2021. This first edition offers a rich calendar of exhibitions, museums, conferences, encounters, animations and shows. An ambitious project which inaugurates the Road of Jeans, a fil bleu which launches manufacture, fashion, art, commerce, food and culture to promote high-end Made in Italy in the city’s medieval historic center, where jeans was produced and commercialized starting in the thirteenth century.

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