Avant toi

A STRONG RELATIONSHIP BETWEEN THE ART WORLD AND AESTHETIC RESEARCH IS AT THE CORE OF AVANT TOI'S PHILOSOPHY

The Avant Toi brand was founded in 1994 by the siblings Fiorella and Mirko Ghignone within the Liapull group, to satisfy the needs of a demanding and ever-changing market. Characterized by a strong relationship between the art world and aesthetic research, the brand is established through the application of the founders’ creative instinct to the medium of yarns and knits.
Mirko, eclectic artist and paramour of the force of color, pioneers the evolution of cashmere through technical experimentation in manufacturing techniques and materials, combined with the absolute innovation of coloring, revolutionizing the world of piece dyeing. Central to this process is the introduction of air-brush coloring that empowers each piece with authenticity and a unique, unrepeatable character. Through infinite combinations of shades and hues, each creation recounts its own story. The values of the Avant Toi universe are expressed through the constant exploration of the unknown and the unexpected, perpetually distancing itself from the conventional rules of knitwear manufacturing in order to endow each piece with a sophisticated, one of a kind aspect and an avant-garde spirit. Breaking the rules of stylistic and aesthetic standards is at the core of Avant Toi's philosophy: a bridge between the classic concept of refinement and the charm of what is old and worn, in complete opposition to the customary conventions of the cashmere world.

Avant Toi captures the true beauty of cashmere and fine Italian knitwear, by masterfully transforming each piece into a work of art. In this unique reality, men's and women's lines interweave into a new dimension, defined exclusively by the wearer. Destroyed, blended and spray-painted are only a few of the continuously evolving treatments applied to each garment. Quality and stability are guaranteed by Liapull's 60 years of experience and the skillful artisans who have dedicated a lifetime to these yarns.