THE RED THREAD
GENOA TO CHINA
Avant Toi opened the doors of its headquarters to a group of selected Chinese clients, offering an exclusive behind-the-scenes journey into the world of the brand.


From fabric experimentation to hand-painting techniques, guests experienced an immersive tour through the Avant Toi ateliers, discovering the artisanal excellence and Italian craftsmanship that bring each collection to life.
The day culminated in a live painting workshop led by Creative Director Mirko Ghignone.


Brushes and pigments became tools of expressive freedom, turning each silk scarf into a personal work of art: matter transformed into emotion, gesture into story — in true Avant Toi style.
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